Tuesday, 24 April 2018
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Porsche mulls Macan EV, 911 hybrid amid VW's zero-emissions drive

Porsche sales boss Detlev von Platen could envision a full-electric version of the brand’s top-selling Macan.

March 8, 2017 15:53 CET

GENEVA — Porsche may offer an full-electric version of its Macan compact SUV and could turn models such as the iconic 911 into hybrids, its sales chief said on Tuesday, amid a push by parent company Volkswagen Group to move on from its emissions-cheating scandal.

Porsche, the second-biggest contributor to VW Group’s overall profit, is spending about 1 billion euros ($1.1 billion) to produce the full-electric Mission E, the brand’s first battery-powered model that is expected to launch by 2020.

“We have other ideas beyond the Mission E,” sales chief Detlev von Platen told Reuters at the auto show here. The top-selling Macan “is of course a model line that we can imagine” for electrification.

VW, which is Europe’s biggest carmaker, aims to launch more than 30 new full-electric vehicles by 2025 in a strategic shift following its admission that it cheated emissions tests and has backed Porsche to produce another full-electric car.

Von Platen said he could envision Porsche introducing hybrid versions of its 911 and Boxster/Cayman sports cars, with a combination of gasoline engines and electric motors.

Porsche already offers plug-in hybrid versions of the Panamera sedan and Cayenne midsize SUV.

Demand for premium models in China, the United States and Europe, as well as for new models, could boost Porsche’s sales to about 300,000 cars by 2020 from a record 238,000 last year, von Platen said.

“This will be a consequence of our [expanding] product portfolio,” he said, cautioning, however, that excessive growth could undermine the Porsche brand’s value.

“We are happy to grow and we want to grow but only on a very strong basis,” he said. “The brand must remain exclusive.”

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