Thursday, 22 February 2018
Car News

Bentley recruits new sales chief from VW's Seat



Offermann will be tasked with helping Bentley double sales by 2020.

FRANKFURT — Bentley named Andreas Offermann from Volkswagen Group’s Seat brand as its new board member for sales and marketing.

Offermann succeeds Kevin Rose who is retiring, Bentley said in a statement.

Rose joined Bentley in 2012 from Volkswagen Automotive in China where he was head of sales at the FAW-Volkswagen joint venture. His 30-year career with VW Group has included senior sales and marketing positions for the VW, Seat and Audi brands.

Offermann joins Bentley as VW Group’s UK-based ultraluxury brand widens its product range.

Bentley this year launched its first SUV, the Bentayga, expanding into a booming segment from its traditional lineup of large sedans and convertibles. The brand will also decide this year whether to build a Bentayga sports coupe variant and a coupe based on the EXP 10 Speed concept unveiled at the 2015 Geneva auto show.

Bentley’s global sales fell 8.3 percent to 10,100 last. With an expanded product range, the brand expects to double annual sales to 20,000 by 2020.

Offermann began his career at BMW Group where his jobs included head of product and volume planning for the overseas markets. He moved to Porsche, where he spent 17 years in senior roles, ending up as head of sales operations.

After moving to VW Group, Offermann led global coordination of all the automaker’s national sales companies, before moving to Seat in 2013.

Seat last month named Wayne Griffiths as its new sales and marketing chief. Griffiths was previously head of Audi’s German sales operations.

You can reach David Jolley at djolley@crain.com.



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